Employer Branding
Strengthen Your EVP – Employer Value Proposition
Companies that consistently attract the best talent get one thing right: Employer branding. The right employer branding determines your success in recruiting and retaining professionals to effectively become your brand advocates.
Your EVP – Employer Value Proposition is an essential tool to help you stand out and attract top candidates. Murali can help you cultivate and guide your EVP through careful messaging.
Key OUTCOMES
- Define your desired brand personality and employer brand promise to employees
- Align on core brand positioning options
- Create a wish list of potential EVP attributes supported by key insights
- Identify your company strengths and realistic aspirations
- Uncover where you are similar, different and unique to your key talent competitors
HOW You Will Benefit
- Strengthen your Employer Brand
- Attract and Retain Top Talent
- Manage Reputation with Employee Advocacy and Referrals
- Identify key objectives in employer branding
- Create main content for key social media platforms
- Improve Brand Awareness
- Showcase Company Culture
- Drive Quality Referrals
- Increase Organic Reach
- Spark More Conversations on Social Media
BONUS: Building Your Employer Brand on Social Media
Social Media is allowing recruiters to work faster and more cost-effectively in finding candidates and advertising for opportunities. This is a major shift in how recruiters work all over the world.
WHAT You Will Learn
- Which social media services to use for which type of recruitment
- Which social media services to use for employer branding and which for direct recruitment
- How to leverage the free opportunities in social media
- How to get the most out of LinkedIn in recruitment
- How to effectively reach and engage the skilled individuals